I LED THE FULL CREATIVE DEVELOPMENT OF EL SLO CAFÉ, A SPECIALTY COFFEE SHOP BUILT AROUND SLOW LIVING AND QUALITY EXPERIENCES. FROM BRANDING TO DAILY MARKETING OPERATIONS, I SHAPED HOW THE CAFÉ SHOWS UP ACROSS PHYSICAL AND DIGITAL TOUCHPOINTS. DELIVERABLES INCLUDED: • BRAND IDENTITY (LOGO, VISUAL LANGUAGE, TONE OF VOICE) • MENU DESIGN AND IN-STORE ASSETS • FULL SOCIAL MEDIA STRATEGY, CONTENT CALENDAR, AND CAMPAIGN PLANNING • DAY-TO-DAY INSTAGRAM MANAGEMENT: INCLUDING PHOTOGRAPHY, VIDEO EDITING, CAPTIONS, AND POSTING THE RESULT IS A COHESIVE, MINIMAL BRAND THAT RESONATES WITH ITS AUDIENCE AND BUILDS LOYALTY BOTH IN-STORE AND ONLINE.