I led the full creative development of El Slo Café, a specialty coffee shop built around slow living and quality experiences. From branding to daily marketing operations, I shaped how the café shows up across physical and digital touchpoints. Deliverables included: • Brand identity (logo, visual language, tone of voice) • Menu design and in-store assets • Full social media strategy, content calendar, and campaign planning • Day-to-day Instagram management: including photography, video editing, captions, and posting The result is a cohesive, minimal brand that resonates with its audience and builds loyalty both in-store and online.