AS HELSOW, I’VE BUILT MY SOLO MUSIC PROJECT INTO A FULLY INDEPENDENT CREATIVE BRAND OVER THE PAST FIVE YEARS. AS A FRENCH RAPPER, I’VE PERFORMED LIVE AT EVENTS SUCH AS DORMFEST AND UNICEF AMSTERDAM, WHILE GROWING A LOYAL AUDIENCE THROUGH ONLINE RAP CONTESTS AND SOCIAL MEDIA. WITH OVER A MILLION STREAMS TO DATE, I WRITE AND PERFORM ALL OF MY SONGS AND USE PLATFORMS LIKE INSTAGRAM AND TIKTOK TO ENGAGE FANS AND EXPAND MY REACH. I HAVE ALSO DESIGNED A PRODUCT: I MADE PHYSICAL COPIES OF MY LATEST ALBUM AVAILABLE ON MY ECOMMERCE WEBSITE I DESIGNED FOR MY MERCHANDISING. THIS WAS A REWARDING PROJECT AS I GET TO OFFER MY AUDIENCE A TANGIBLE PRODUCT. I'M IN CHARGE OF THE MUSIC, THE DESIGN OF THE PRODUCT, THE WEBSITE, HANDLING STOCK AND SHIPPING, PERSONALIZING SIGNATURES, ETC.. TO OFFER A TAILORED EXPERIENCE TO THE SHOPPERS. IN PARALLEL, I’VE DJED AT GALAS AND CLUBS , DRIVEN BY MY LOVE FOR MUSIC AND INSTINCT FOR ENERGIZING CROWDS. THIS PROJECT BLENDS MUSIC, STORYTELLING, AND AUDIENCE-BUILDING . POWERED BY CREATIVE DIRECTION AND COMMUNITY CONNECTION.