AS HELSOW, I’VE BUILT MY SOLO MUSIC PROJECT INTO A FULLY INDEPENDENT CREATIVE BRAND OVER THE PAST FIVE YEARS. AS A FRENCH RAPPER, I’VE PERFORMED LIVE AT EVENTS SUCH AS DORMFEST AND UNICEF AMSTERDAM, WHILE GROWING A LOYAL AUDIENCE THROUGH ONLINE RAP CONTESTS AND SOCIAL MEDIA. WITH OVER A MILLION STREAMS TO DATE, I WRITE AND PERFORM ALL OF MY SONGS AND USE PLATFORMS LIKE INSTAGRAM AND TIKTOK TO ENGAGE FANS AND EXPAND MY REACH. IN PARALLEL, I’VE DJED AT GALAS AND CLUBS , DRIVEN BY MY LOVE FOR MUSIC AND INSTINCT FOR ENERGIZING CROWDS. THIS PROJECT BLENDS MUSIC, STORYTELLING, AND AUDIENCE-BUILDING . POWERED BY CREATIVE DIRECTION AND COMMUNITY CONNECTION.
Client
Helsow
DELIVERABLES
Creative Direction Songs, EPs, Albums Social Media Content Covers PR Live Performance
Year
2020
Role
CREATIVE DIRECTION | PERFORMER | COMMUNITY MANAGER